A Strategic Partner Who Builds With You -
Systems, Teams, Pipelines, and Ventures
Corporate Frameworks | Science-to-Market Clarity | People-First Systems
Built for Your Size & Ambition
The Ayxera Advantage
Because you want more than advice.
You want a partner who can actually build.
Food companies work with Ayxera when they need clarity, momentum, and a partner who builds alongside them, not from the sidelines.
Where You Might be Today
Growing Teams
You’re gaining traction, but your ways of working haven’t caught up with your growth. Decisions slow down, priorities shift, and execution leans on a few.
Product / R&D / Scale-Up Complexities
You need someone who understands science, R&D, manufacturing, and go-to-market, while bringing clarity across the full chain.
New Ventures & Early Technical Opportunities
You’re building from zero: ambiguous opportunities, unclear commercial story, and the need to validate pathways quickly and rigorously.
Building New Capabilities / Categories
You’re creating something new: a brand, category, team, or venture, and need guidance that spans technical, strategic, and organizational.
Organizational Growth & Transitions
You want to grow, and want to do so without overwhelming your team. You need a phased, human-centred approach.
What Makes Ayxera Different
Frameworks that Create Long-Term Clarity
Decision flows, frameworks, and ways of working that scale with your growth.
Science & Technology-to-Market Pathways that Work
From molecule to product to category, I translate complexity into pathways teams can act on.
Organizational Growth
That Moves
in Phases
Roles, structures, and norms designed for clarity, pace, and human-centred growth.
How We Work
#3 Build
#2 Direction
#1 Clarity
Execute together with pace and alignment.
Shape the plan, framework, or pathway.
Diagnose the real problem.
What I Do
Ayxera builds practical, paced, real-world systems for food companies.
From molecule to market, I help you see the whole system, and move cleanly between the levels that matter.I work across three core areas, depending on where you need clarity or momentum most:
Frameworks &
Operating Clarity
Portfolio Direction |
Systems Design |
Roadmapping
Systems and decision flows that turn complexity into clear movement.Outcome: Clean decisions, aligned priorities, and teams that know how to move.
Science-to-Market Pathways
Lab-to-Launch | Technology & Product Roadmaps | Technical-Commercial Alignment
Pathways that translate deep science into products, categories, and markets.Outcome: Fewer surprises, tighter alignment, and technology that moves from lab to scale.
Team & Organizational Growth
Role Clarity | Capability Building | Organizational Design
Roles, structures, and norms that let teams grow in phases with clarity and pace.Outcome: Teams that operate at the right altitude, aligned and able to execute.
With Ayxera, you get clarity and direction where you need it most - and the momentum that comes from having a partner who builds alongside you.
About Me
YiXin Seow
Founder & Innovation Partner
Flavor Scientist (PhD) | Innovation Strategist |
Venture Builder
A Career in Innovation Built Across Science, Strategy,
and Venture Building
I help food companies move with clarity, pace, and grounded direction. With 16+ years across science, R&D, product, strategy, and organizational growth, in a family-owned enterprise, to the largest food MNC, to a global USD 11B conglomerate, I translate complexity into pathways teams can follow and build with.
Core Capabilities
🔬 Science-to-Market
Deep science → simple, scalable applications
Technology-to-market pathways
Category & product opportunity framing
🔗 Cross-Functional Alignment
R&D ↔ Commercial ↔ Leadership translation
Stakeholder clarity through ambiguity
Building momentum in complex organizations
🧩 Systems & Clarity
Decision flows & governance
Operating rhythms for scaling teams
Practical prioritization frameworks
🌱 Zero-to-One
Early ventures & category creation
Translating differentiated technologies into global value
Pilots, prototyping, & scale-up readiness
🌍 Global Experience
Singapore, Korea, US, Europe
Ingredients, R&D, product, commercial pathways
Multicultural team building & adaptation
🔍 Zoom-In / Zoom-Out Mastery
Molecule → product → category → organization → strategy
End-to-end understanding of how food products succeed
Senior (C-2) experience in a global innovation ecosystem
Career Journey
KH Roberts ('08-'16)
Scientific Foundations
Nestlé ('16-'21)
Deep Science → Applied Innovation
CJ Cheiljedang /
CJ Foods ('21-'25)
Venture Building & Global Pathways
Ayxera blends science, strategy, and systems into practical, paced, human‑centred processes that help teams move with clarity and momentum.
Work with Me
I work best inside the build - shaping decisions, prototypes, pathways, and early systems that help food companies move with clarity and momentum.Here are the most common ways to engage me:
CLARITY &
STRUCTURE
Strategic
Projects
For teams who need direction, decision-making systems, or operating clarity. I shape pathways and frameworks that unlock clarity and focused movement.
FRACTIONAL
LEADERSHIP
Senior Innovation /
Product Leadership
Part-time leadership for teams that need senior guidance without a full-time hire. I bring alignment, pace, and confident execution where it matters most.
VENTURE & PIPELINE BUILDING
From Zero to One -
to early Scale
For zero-to-one ventures and early technology platforms. I shape pathways that turn ideas into credible, buildable opportunities.
CROSS-FUNCTIONAL TRANSLATION
Bridging R&D, Product, Commercial, and Leadership
I translate across functions so decisions land cleanly and teams move in sync.
